Digital Marketing Fundamentals & Strategy
Understand digital marketing fundamentals, marketing funnels, buyer personas, USPs, positioning, B2B vs B2C, competitor research, strategy and consumer psychology.
6-Month Career Focused Program
Digital Marketing Course in Dwarka — From Strategy to Execution
Build job-ready skills in SEO, Google Ads, Meta Ads, Social Media, AI, Website Design, Content, Analytics and more with practical training and live projects.
✦ 31+ Modules◉ Online + Offline◉ Weekend Classes◉ Live Projects◉ Certificate
Digital Career Starts HereSEO • Ads • AI • Websites • Analytics
ADMISSIONS OPEN
Get Course & Fee Details
Fill the form and our admissions team will contact you with batch and course details.
31 ModulesComplete digital marketing curriculum
6 MonthsStructured learning journey
Online + OfflineFlexible learning options
₹19,999*/-Course fee • terms apply
marketing-dashboard
Reach+84%
Leads+62%
ROAS3.8x
SEO
Google Ads
AI
About the Institute
Learn the complete digital marketing ecosystem — from strategy to execution.
Digital Marketing School is a digital marketing training initiative by Claratrade India Pvt Ltd. Our 6-month program is structured for students, job seekers, freelancers, entrepreneurs and working professionals who want to understand how modern digital marketing works across search, paid advertising, social media, websites, content, analytics, AI and automation.
→Strategy before softwareLearn audience research, positioning, buyer intent, funnels and campaign planning before working inside individual platforms.
→Execution across channelsBuild practical understanding of SEO, paid advertising, social media, websites, content, analytics and marketing automation.
→Modern AI workflowsUse ChatGPT, Claude and Gemini for research, content planning, copywriting, creative ideation and marketing productivity.
Course Overview
One program. Multiple career paths.
A structured 6-month program with online and offline learning options, designed around practical digital marketing skills.
COURSE DURATION6 Months
Learn the complete digital marketing ecosystem through a structured curriculum.
COURSE FEE₹19,999*/-
Current advertised fee. Applicable terms and admission conditions should be confirmed with the institute.
CLASS OPTIONSOnline + Offline
Choose the learning format that fits your location, schedule and preference.
WORKING PROFESSIONALSWeekend + Late Evening
Special schedule options for learners balancing work and professional commitments.
Complete Curriculum
A complete 31-module digital marketing curriculum — built for real-world marketing.
From digital marketing fundamentals and SEO to Google Ads, Meta Ads, AI, analytics, automation, client handling and agency setup, the curriculum covers the major skills a modern digital marketer needs.
Website & Landing Page Design
Learn domain and hosting basics, WordPress fundamentals, landing page structure, calls-to-action, forms, mobile-first design and website performance basics.
SEO Fundamentals
Understand how search engines work, including crawling, indexing, ranking, SERPs, search intent, E-E-A-T and helpful content principles.
Keyword Research
Learn primary, secondary and long-tail keyword research, semantic keywords, topical authority, keyword difficulty, search volume and competitor analysis.
On-Page SEO
Optimise meta titles, descriptions, URLs, headings, internal links, external links, images, ALT text, schema, FAQs and breadcrumbs.
Technical SEO
Learn robots.txt, XML sitemaps, canonical tags, redirects, Core Web Vitals, crawl budget, duplicate content, HTTPS and technical SEO checks.
Google Search Console
Use Google Search Console to understand performance, indexing, URL inspection, sitemaps, manual actions and search visibility issues.
Google Analytics 4 (GA4)
Understand GA4 events, conversions, reports, user acquisition, engagement, explorations and the fundamentals of marketing measurement.
Google Tag Manager (GTM)
Learn tags, triggers, variables, GA4 integration, conversion tracking and structured tag-management workflows.
Google Business Profile & Local SEO
Optimise Google Business Profile with correct business information, categories, photos, posts, reviews, Q&A and local search fundamentals.
Content Marketing & Copywriting
Develop content strategies, content pillars, persuasive copy, blog content, lead magnets and conversion-focused marketing content.
Social Media Marketing (Organic)
Plan organic social media strategies for Facebook, Instagram, LinkedIn and YouTube using content calendars, reels, hashtags and analytics.
Google Ads
Learn Google Ads across Search, Display, Performance Max, Demand Gen, Shopping and Video, including keywords, bidding, quality score and optimisation.
Meta Ads
Learn Meta Business tools, Pixel and CAPI concepts, campaign objectives, audience targeting, creative testing, budgeting and bidding.
LinkedIn Ads & B2B Advertising
Understand LinkedIn Ads Manager, B2B lead-generation forms, campaign objectives, professional targeting and performance reporting.
CRO (Conversion Rate Optimization)
Improve landing pages with stronger CTAs, heatmaps, A/B testing fundamentals, friction reduction and conversion-focused UX decisions.
E-commerce Marketing
Learn e-commerce marketing fundamentals for WooCommerce and Shopify, product feeds, Merchant Center, cart recovery and cross-sell/up-sell strategies.
Email Marketing & Automation
Build email lists, welcome and follow-up sequences, automated campaigns, segmentation, personalisation and performance measurement.
WhatsApp Marketing & Automation
Understand WhatsApp marketing, broadcast campaigns, click-to-WhatsApp ads, CRM integration and automated response workflows.
YouTube Marketing
Learn YouTube channel setup, YouTube SEO, titles, thumbnails, Shorts strategy, content planning and advertising fundamentals.
AI for Digital Marketing (incl. AI Search / GEO)
Use ChatGPT, Claude and Gemini for research, content and ad copy, prompt engineering, AI SEO/GEO workflows and AI-assisted marketing.
Marketing Automation & CRM
Connect lead capture with email, WhatsApp, CRM automation, chatbots and no-code workflow concepts inspired by tools such as Make and Zapier.
Reporting & Dashboards
Create clear marketing reports with Looker Studio and understand KPIs such as CTR, CPC, CPA, ROAS and ROI.
Marketing Metrics (CAC, LTV, ROI, ROAS)
Understand CAC, LTV, ROI, ROAS, unit economics and the metrics used to evaluate marketing efficiency and campaign performance.
Online Reputation & Influencer Marketing
Learn online reputation management, review strategy, negative-review response, influencer research, campaign planning and ROI measurement.
Affiliate Marketing
Understand affiliate networks, niche selection, affiliate funnels, tracking, commission structures and performance marketing fundamentals.
Legal & Compliance for Indian Marketers
Learn key advertising and compliance concepts, including ASCI guidance, ad disclosures, data privacy basics and India-specific digital advertising considerations.
Design & Video Tools (Canva, Photoshop & Filmora)
Create marketing creatives, reels, thumbnails and social media assets using Canva, Photoshop and Filmora with efficient content-production workflows.
Client Handling
Develop client-ready proposals, marketing audits, reports, pricing structures, timelines, communication skills and interview preparation.
Freelancing & Client Acquisition
Build a marketing portfolio and learn cold outreach, proposals, pricing, retainers, client onboarding and retention strategies.
Digital Marketing Agency Setup + Capstone Project
Understand agency business models, team structures and SOPs, then connect strategy, execution, tracking and reporting through an end-to-end capstone project.
Tools & Platforms
Learn the modern marketing stack.
Google AdsGA4Search ConsoleGTMGoogle Business ProfileMeta Ads ManagerWordPressWooCommerceShopifyPhotoshopFilmoraCanvaChatGPTClaudeGemini
What You Learn to Build
From traffic to conversion.
01
Attract
SEO, Google Ads, Meta Ads, social media, YouTube and content.
02
Capture
Websites, landing pages, lead forms, WhatsApp and conversion paths.
03
Nurture
Email, CRM, WhatsApp automation, remarketing and follow-up workflows.
04
Measure
GA4, GTM, dashboards, CAC, LTV, ROI and ROAS.
Student Feedback
What learners say about the experience.
Sample testimonials are included for design/demo purposes. Replace these with verified student reviews before publishing.
Admissions Open
Ready to build your digital marketing career?
Get the latest batch schedule, fees, duration and class options directly from the admissions team.
Get Course Details →6 Months • Online + Offline • ₹19,999*/-
FAQs
Before you enrol.
Who can join this course?
Students, beginners, job seekers, freelancers, entrepreneurs and working professionals can enquire. Final eligibility should be confirmed with the institute.
Is the course practical?
The curriculum is designed around practical marketing workflows across SEO, paid ads, content, websites, analytics, automation and client work.
Are WordPress and website design included?
Yes. Website & landing page design and WordPress are included in the 31-module curriculum.
Which AI tools are covered?
ChatGPT, Claude and Gemini are included, along with AI-assisted marketing and AI search/GEO workflows.
Do you teach Google Ads and Meta Ads?
Yes. Google Ads is Module 13 and Meta Ads is Module 14, with campaign, targeting, creative, tracking and optimisation topics.
Where is the institute?
Plot No 65, Block C, Sewak Park, Uttam Nagar, near Dwarka Mor Metro Station Gate No. 2, and MMIIT Computer Institute, New Delhi 110059 (IN).
Contact
Start your digital marketing learning journey.
Ask about the 6-month course, ₹19,999*/- fee, online and offline classes, weekend options and late evening batches.
VISIT US
Digital Marketing School
Part of Claratrade India Pvt Ltd
Plot No 65, Block C, Sewak Park, Uttam Nagar, Near Dwarka Mor Metro Station Gate No. 2, MMIIT Computer Institute, New Delhi 110059 (IN)
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